Erik Buell is back with test marketing of an electric, urban motorcycle

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Erik Buell, the founder of a motorcycle company in Mukwonago […]

Erik Buell, the founder of a motorcycle company in Mukwonago 39 years ago, is testing the market for an electric bike aimed at urban riders.

The FUELL Fllow would have a top speed of around 85 mph and an operating range of 150 miles of city riding between charges.

Priced at $11,995, it’s being test marketed through Prelaunch.com, an online tool that helps predict how consumers would react to a particular product. If the campaign is successful, Fuell Flow Inc. says the bike could go into production in the U.S. in 2024.

Buell has developed innovative motorcycles in the past including powerful sport bikes under the EBR and Erik Buell Racing brands.

For decades he’s had a limited but loyal following among sport bike enthusiasts.

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