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Manufacturer RallyCross Teams May Make Your Next Toyota or Cadillac Faster

Imagine clocking out of work, then meeting up with your coworkers to take a car to an offroad RallyCross racing event. You all take turns blasting around a dirt or snow-covered obstacle course in a specially prepared AWD car. Now, imagine that said car is a development Cadillac or Lexus, because you all work for GM or Toyota. Guess what: both of these manufacturer RallyCross clubs actually exist. At first glance, these programs seem to have more in common with company bowling leagues than official manufacturer-sponsored race teams. But these automakers are happy to sponsor teams of engineers off-roading in development vehicles because these programs may make your next Toyota or Cadillac faster.

What is RallyCross?

RallyCross is an event hosted by the sports car club of America (SCCA) in which competitors take turns racing through a dirt or snow-covered obstacle course. Because there’s only one vehicle on the course at a time, entrants range from fully modified rally cars, to street legal vehicles.

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