Big Touring Motorcycle

New tours and collaborations make the Ducati Borgo Panigale Experience even more exclusive

Ducati has enhanced the Borgo Panigale Experience offer by introducing new activities, visiting methods and collaborations, to offer all enthusiasts even more captivating and unforgettable experiences.


The Borgo Panigale Experience is the path created by Ducati for all those who want to enjoy a full immersion in the world of Borgo Panigale’s red motorbikes. Visitors can relive over 90 years of history and passion at the Ducati Museum, and observe live the birth of the motorbikes that make Ducatisti all over the world dream.

A prestigious new collaboration with Lamborghini is now part of this already extensive offer. From March 25 and until May 7, enthusiasts can participate in the “Ducati Museum and Automobili Lamborghini Museum Experience” , designed for those who want to experience first-hand the motoring talent, creative knowledge and passion of two Motor Valley houses of excellence that brought ‘Made in Italy’ to the world.


This new experience allows guests to visit both museums in one day, taking advantage of the reduced price for both tickets and a free shuttle service, which offers a fast and direct transfer between the museum complexes of Borgo Panigale and Sant’Agata Bolognese.

This mode will only be usable on Saturdays and Sundays for a group of 15 people maximum, with a guided tour led by qualified operators for both museums, in Italian and English on alternate weekends.


To access the museums at a reduced price and use the bus service, reservations are required and can be made on the Lamborghini website or on the dedicated page of the Ducati website, where the times and prices of the experience can be consulted.

Among the other new features that enhance the Borgo Panigale Experience offer are the “Discovery Tours” with Livio Lodi, Curator of the Ducati Museum, a specialist versed in history, who will pass on his great knowledge and passion for the brand.


Through this new format, enthusiasts can explore the Ducati Museum by walking in the company of their own curator, discovering stories, original memories, episodes and moments never told, through an exciting narrative, enjoying an even more immersive experience in the rooms that follow the path of the iconic models, legendary riders, sporting feats and technological milestones that have helped and raised the Ducati brand.

Visits to the Ducati Museum in the company of the Curator will take place from 1 April and 7 October, one Saturday each month, for groups of up to 12 people. For each date there is one tour in Italian and one in English. But information on the selected days and visiting times are available on the dedicated page of the Ducati website.

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