The Story Behind the Resurgence of the Brand

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For the longest time, if you mentioned the name Royal Enfield, the first thing most people thought of was a cheap, not-well-made motorcycle out of India that was a pale shadow of the original Royal Enfield company from the UK. More properly known as Royal Enfield Motors, the India branch of the company was set up mostly as an engine and components production branch, with those parts being shipped back to the UK—but after a few years of its establishment in 1955, it made more sense for the Indian branch to build the entire bike.

When Royal Enfield closed its

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