Motorcycles Are A Big Deal In Kenya, & Fika’s Plan To Electrify Them Is Progressing Well

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Motorcycles are a big deal in Kenya. 210,103 motorcycles were registered in 2019, bringing the total number of registered motorcycles since 1968 to over 1.6 million. Motorcycles are mainly used as public transport vehicles. These motorcycle taxis are popularly known as boda bodas. The motorcycle taxi industry is a vital segment of Kenya’s economy. These motorcycle taxi riders enable 22 million rides per day. Average daily earnings for the riders are close to 700 shillings ($6.60). Boda boda operators collect Sh980 million daily ($9.2 million) and the sector’s annual earnings are estimated at 357 billion shillings ($3.3 billion).

Despite playing

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Harley unveils turnaround plan as shares nosedive on disappointing results

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CHICAGO (Reuters) – Harley-Davidson Inc’s shares plunged more than 20% on Tuesday after the motorcycle maker unexpectedly swung to a quarterly loss, overshadowing a new turnaround plan that targets low double-digit earnings growth through 2025.

FILE PHOTO: The logo of U.S. motorcycle company Harley-Davidson is seen on one of their models at a shop in Paris, France, August 16, 2018. REUTERS/Philippe Wojazer

Since the middle of last year, the Milwaukee, Wisconsin-based company has shifted focus back to big bikes, traditional markets like the United States and Europe, and older and wealthier customers.

Harley has

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