Despite their diminutive size, Kei cars are huge in Japan. Specially designed to offer daily city-orientated transport on a budget, and below a certain tax threshold, the Kei car is the weapon of choice for urban motorists. They are also referred to as microcars, with very few examples have been sold outside of Japan due to global market needs. The very successful Smart Car and its Brabus versions could be classified as a German take on the Kei concept.
With small-displacement engines powering a generally lightweight body, Kei cars tend to be about frugality and functionality. The well-regarded 1988 Suzuki