Xiaomi Invests in Modified Car Startup Auto Custom

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On September 25, Auto Custom, a modified car startup based in Tianjin, released its first self-designed small sports car model SC01, which means that the company has formally entered into the design, R&D, and sales of performance sports cars. 36Kr reported that mobile phone giant Xiaomi has invested tens of millions of yuan in the company.

In September 2021, Shunwei Capital bought up 5% of Auto Custom’s shares, according to commercial information platform Tianyancha. It’s worth noting that Shunwei Capital participated in the Pre-A round of funding for Auto Custom in July 2019. Liu De, Xiaomi‘s Co-founder and Senior

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