Tesla isn’t dominating electric bikes, but Harley, Honda might

admin

The Harley-Davidson LiveWire electric motorcycle doesn’t have big sales yet, but CEO Jochen Zeitz recently remarked during an earnings call, “It’s also attracting new riders, new customers to the brand that might not have considered Harley-Davidson before.”

Source: Harley-Davidson

Tesla reached a $500 billion market valuation this week, a sign of its dominance in the electric vehicle market. But Elon Musk has shown no real interest in one growing EV segment: battery-powered scooters and motorcycles. An accident he suffered as a youth on a motorbike — nearly fatal, Musk has said — turned him off two-wheelers, for now. But the

Read more

Harley unveils turnaround plan as shares nosedive on disappointing results

admin

CHICAGO (Reuters) – Harley-Davidson Inc’s shares plunged more than 20% on Tuesday after the motorcycle maker unexpectedly swung to a quarterly loss, overshadowing a new turnaround plan that targets low double-digit earnings growth through 2025.

FILE PHOTO: The logo of U.S. motorcycle company Harley-Davidson is seen on one of their models at a shop in Paris, France, August 16, 2018. REUTERS/Philippe Wojazer

Since the middle of last year, the Milwaukee, Wisconsin-based company has shifted focus back to big bikes, traditional markets like the United States and Europe, and older and wealthier customers.

Harley has

Read more